{"id":19184,"date":"2018-08-22T12:30:20","date_gmt":"2018-08-22T19:30:20","guid":{"rendered":"http:\/\/claravine.com\/?p=19184"},"modified":"2024-08-30T21:59:58","modified_gmt":"2024-08-30T21:59:58","slug":"the-unspecified-problem","status":"publish","type":"post","link":"https:\/\/www.claravine.com\/the-unspecified-problem\/","title":{"rendered":"The &quot;Unspecified&quot; Problem"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You\u2019ve created a beautiful new digital campaign for your brand that you plan to track through Adobe Analytics. Perhaps you\u2019re a marketer with some time under your belt, you\u2019ve done this before, you know what channels you want to use, and you have your ideal customer in mind that you want to target. Or maybe you are a brand new member of a digital marketing team launching your first digital campaign and you are still learning your customers\u2019 insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In either case, you have to do some due diligence in order to get this digital campaign off the ground. You can look at it like a pre-flight checklist.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cCampaign Approved?\u201d <\/span><span style=\"font-weight: 400;\">Check.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cChannels Selected?\u201d <\/span><span style=\"font-weight: 400;\">Check.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cLanding Pages Created?\u201d <\/span><span style=\"font-weight: 400;\">Check.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cTracking Codes in Place?\u201d <\/span><span style=\"font-weight: 400;\">Check.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cAdobe Analytics Tag Firing?\u201d <\/span><span style=\"font-weight: 400;\">Check.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u201cChecklist Complete, the campaign is ready for flight\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, you are ready to get this campaign moving. You launch forward and send your campaign all over the digital world and now you wait to see if all your hard work is going to pay off. Your campaign has been running for a few days and you log into Adobe Analytics to see how effective your campaign is. You go to your Tracking Code Report only to find that a majority of the revenue is associated with tracking codes that are unspecified. Your report could look like this:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25237\" src=\"https:\/\/www.claravine.com\/wp-content\/uploads\/2018\/08\/image001-1.png\" alt=\"unspecified report\" width=\"3360\" height=\"1526\" srcset=\"https:\/\/www.claravine.com\/wp-content\/uploads\/2018\/08\/image001-1.png 3360w, https:\/\/www.claravine.com\/wp-content\/uploads\/2018\/08\/image001-1-300x136.png 300w, https:\/\/www.claravine.com\/wp-content\/uploads\/2018\/08\/image001-1-1024x465.png 1024w, https:\/\/www.claravine.com\/wp-content\/uploads\/2018\/08\/image001-1-768x349.png 768w, https:\/\/www.claravine.com\/wp-content\/uploads\/2018\/08\/image001-1-1536x698.png 1536w, https:\/\/www.claravine.com\/wp-content\/uploads\/2018\/08\/image001-1-2048x930.png 2048w, https:\/\/www.claravine.com\/wp-content\/uploads\/2018\/08\/image001-1-615x279.png 615w, https:\/\/www.claravine.com\/wp-content\/uploads\/2018\/08\/image001-1-800x363.png 800w\" sizes=\"auto, (max-width: 3360px) 100vw, 3360px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">What site did this revenue come from? Was it a specific product or a promotion? Which banner did they click on? Which campaign was this from &#8211; July or August?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You begin to think \u201cWhere did I go wrong?\u201d The problem derives from not setting up your classifications for your campaigns in Adobe Analytics. Classifications allow a level of granularity in your data allowing you to get more accurate insights from your reporting resulting in an increased ROI on your marketing investments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assigning classifications for every campaign can be a tedious chore and is often riddled with human errors and Adobe Analytics doesn\u2019t like typos. Adding a \u201cpre-flight checklist\u201d governance software, like Claravine, can help reduce those errors. Claravine is a globally-managed app that requires your marketing team to conform to the company standards that eliminate unspecified and fragmented data in reporting and reduces analysts spending hours scrubbing the data for consistency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want help cleaning out the unspecified traffic in Adobe Analytics, reach out to us to get a free audit of your current tracking solution and discuss how we can help you make better marketing decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Checklist Complete!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve created a beautiful new digital campaign for your brand that you plan to track through Adobe Analytics. Perhaps you\u2019re a marketer with some time under your belt, you\u2019ve done this before, you know what channels you want to use, and you have your ideal customer in mind that you want to target. Or maybe you are a brand new member of a digital marketing team launching your first digital campaign and you are still learning your customers\u2019 insights. In either case, you have to do some due diligence in order to get this digital campaign off the ground. You can look at it like a pre-flight checklist. \u201cCampaign Approved?\u201d Check. \u201cChannels Selected?\u201d Check. \u201cLanding Pages Created?\u201d Check. \u201cTracking Codes in Place?\u201d Check. \u201cAdobe Analytics Tag Firing?\u201d Check. \u201cChecklist Complete, the campaign is ready for flight\u201d Finally, you are ready to get this campaign moving. You launch forward and send your campaign all over the digital world and now you wait to see if&hellip;<\/p>\n","protected":false},"author":17,"featured_media":19678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[44,48,51],"class_list":["post-19184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-campaign-tracking","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The &quot;Unspecified&quot; Problem - Claravine<\/title>\n<meta name=\"description\" content=\"It&#039;s time to solve the &quot;unspecified&quot; problem. 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